How to Add Upsells to the Shopify Thank You Page

A Shopify Thank You Page upsell is an offer shown right after checkout — on the order-confirmation page — inviting the customer to buy one more relevant product that pairs with what they just bought. The order is already placed, the payment is done, and the customer's attention is at its highest. That combination makes the Thank You Page one of the few moments where another recommendation reads as helpful rather than pushy.

Most stores waste it. The page shows an order number, a "thanks," and nothing else. It can do more — and we've made the strategic case for that in Shopify Thank You Page: how to turn it into a revenue channel. This guide is the practical follow-up: not why the page matters, but how to actually add an upsell to it — which products to offer, how to set the offer up the current, supported way, where to place it, and how to tell whether it's working.

What Is a Shopify Thank You Page Upsell?

When a customer completes checkout, Shopify shows them the Thank You Page: the order confirmation, with the order number and summary. It's the first thing they see after paying.

An upsell is simply an offer to buy more — a related product, an upgrade, or an add-on. A post-purchase upsell is one shown after the payment is complete, which is what makes it different from a normal storefront "you might also like" block.

That timing changes everything. A storefront recommendation competes for the customer's first buying decision and can distract from the sale you're trying to close. A post-purchase offer can't jeopardise anything — the order is already placed. The customer is relaxed, committed, and paying attention, so a well-matched offer is low-pressure: they can take it or leave it without affecting what they just bought.

A simple example: a customer buys a coffee grinder. On the Thank You Page you show a bag of beans and a cleaning brush — items that obviously pair with the grinder. That's a post-purchase offer. Technically the beans are a cross-sell and a better grinder would be an upsell, but on this page merchants usually treat "upsell" as a catch-all for both. The point is the same: it's relevant to the order they just placed.

One clarification, because Shopify's terminology is precise here — and it's easy to blur three different surfaces into one:

This guide is about the Thank You Page — the order-confirmation page, where recommendation and offer blocks live and where most merchants (and apps like Grovia) add them. Its offers invite a fresh purchase; a Thank You Page extension doesn't edit the order the customer just completed. The Order Status Page and the post-purchase page are related but distinct surfaces with their own setup.

Why Add Upsells to the Shopify Thank You Page?

There are a few practical reasons this page is worth the effort:

• It can help increase average order value. One extra relevant item per order adds up. (The tactics that decide whether an offer lands — pricing, relevance, one-offer discipline — are covered in how to increase Shopify AOV using post-purchase upsells.)
• It can create revenue from orders you already won — without spending more on ads to get the traffic.
• It's a natural place to recommend complementary products the customer is likely to need anyway.
• It can introduce customers to products they haven't seen, including newer arrivals.
• It makes use of attention you already have. The customer is on the page, engaged, right now.

Note the language: these can help. Results depend on your catalogue, your offers, and your customers — so treat the Thank You Page as an opportunity to test, not a guaranteed uplift. And remember it's a different surface from the Order Status Page the customer returns to later; the two deserve different treatment, which we break down in Thank You Page vs Order Status Page.

What Products Should You Offer After Checkout?

The offer only works if the product makes sense. A few reliable categories:

Complementary products

Accessories, refills, add-ons, or the item that completes the purchase. A camera implies a memory card; a printer implies ink; a sofa implies the cushions. These are usually the safest, highest-relevance choice because the relationship is built into the products.

Higher-priced alternatives

A step up from what they bought. This can make sense when there's a genuinely better version and the customer might upgrade for next time — but be careful immediately after purchase: pushing a pricier version of the exact item they just chose can read as "you bought the wrong one." Use it where it's a natural upgrade, not to second-guess the order.

Best sellers

Proven, broadly appealing products. When there's no obvious complement to the order, a current best seller is a sensible fallback — it's popular for a reason, so it converts across a wide range of customers.

New arrivals

Your latest products. These are most relevant for returning customers, or when "what's new" is part of your brand's appeal and you want the Thank You Page to keep introducing fresh stock.

Product bundles

Instead of a single add-on, offer a small bundle built around what they bought — the item plus its natural companions, or a "buy more, save more" quantity offer. A bundle can raise the value of the post-purchase offer while still feeling relevant, because it's anchored to the original purchase.

How to Add an Upsell to the Shopify Thank You Page

This is the part most guides get wrong, so start here: use current Shopify methods. Shopify has moved Thank You Page and Order Status Page customization to checkout extensibility, so you add content in the checkout and accounts editor using app blocks built on checkout UI extensions — not the old Additional Scripts, which have been retired. You don't edit theme or checkout code to do this. For most merchants the most direct route is an eligible app that adds the upsell and recommendation blocks to the page for you.

With that settled, the process:

1. Decide what to show. Pick the offer type first — a complementary product, a bundle, a best seller, and so on. Decide the kind of offer before the exact product.
2. Look at the original order. The item the customer just bought is your best context. Everything you offer should connect back to it.
3. Choose the relevant product or offer. Match it to the order and keep it to one clear offer, not a wall of choices.
4. Set up the Thank You Page experience. In your Shopify admin, open the checkout and accounts editor (under your checkout settings), where the order-confirmation page is customized — or install an eligible app that provides Thank You Page blocks.
5. Add the upsell or recommendation block. Drop the app block or extension onto the Thank You Page where you want the offer to appear.
6. Configure the offer and messaging. Set the product (or recommendation rule), a short headline, a one-line reason to add it, and clear CTA text.
7. Add supporting elements. Include a product image and an obvious CTA button, and — when it genuinely fits — a discount code or a countdown timer to add a little urgency. Keep it honest and uncluttered.
8. Preview and test. Place a test order and check the offer on both desktop and mobile: does it show, does the image load, does the buy flow actually work?
9. Monitor performance. Once it's live, watch clicks, conversions, and revenue, and refine the offer from what you see.

If a guide tells you to paste code into Additional Scripts or edit your checkout's theme code, it's out of date — skip it.

How to Choose the Right Post-Purchase Offer

Getting the offer right is mostly judgement, guided by a few rules:

• Relevance beats price. A cheap, perfectly relevant add-on will out-convert an expensive, loosely related one nearly every time.
• Complementary products usually win. They need the least explaining.
• Avoid unrelated products. An offer that doesn't connect to the order reads as noise.
• Keep it simple. One clear offer, not a menu. Choice slows the decision.
• Match the offer to the original purchase. Anchor everything to what they bought.
• Mind the price difference. An add-on priced far above the order value is a hard sell right after checkout; the AOV playbook covers the pricing ratio in detail.
• Use discounts deliberately. A small incentive can tip a decision, but discounting every offer trains customers to wait for one.
• Don't overwhelm. The customer just finished buying — respect that.

Shopify Thank You Page Upsell Best Practices

1. Keep every recommendation relevant to the order — relevance is the whole game.
2. Lead with one clear CTA so the next step is obvious.
3. Show value fast — a good image and a single line of copy.
4. Don't crowd the page with too many products; a focused offer is easier to act on.
5. Favour complementary products as your default offer type.
6. Test different offers and rotate them instead of setting one and forgetting it.
7. Use urgency sparingly and honestly — a real, limited discount or timer, not a fake one.
8. Keep the page clean and on-brand so the offer feels like part of the experience.
9. Track conversions, not just clicks — engagement is only worthwhile if it turns into orders.
10. Always anchor the offer to the customer's original purchase.

How to Measure Thank You Page Upsell Performance

You can't improve an offer you can't see, so measure the outcome, not the effort. The metrics worth watching:

• Upsell clicks — is the offer getting attention?
• Conversion rate (CVR) — of the customers who see or click it, how many buy?
• Number of conversions — the raw count of extra orders it produced.
• Revenue generated — the actual money the offer added.
• Average order value, where relevant — is the offer lifting the typical order?

Judge performance on real customer behaviour, and give an offer enough orders before you decide — a handful of sessions isn't a verdict. Then compare offers against each other so you can keep what converts and cut what doesn't. Over time that's how you learn which post-purchase offers actually work for your catalogue.

Using Grovia to Add Shopify Thank You Page Upsells

If you'd rather not assemble this piece by piece, Grovia — a Shopify app built and operated by AD Digitech — is one way to do all of the above without code.

With Grovia, Shopify merchants can:

• Customize the Thank You Page and the Order Status Page
• Add post-purchase upsells and cross-sell offers
• Add product recommendations — complementary products, best sellers, new arrivals, higher-priced alternatives, the same collection the customer bought from, or manually selected products
• Build product bundles — fixed, mix-and-match, pick-from-collection, and buy-more-save-more (volume) pricing
• Add coupon codes and countdown timers
• Add banners, images, and CTAs
• Build the whole experience with a drag-and-drop editor — no coding and no theme edits
• Track clicks, conversions, CVR, and revenue in built-in analytics

That covers the setup, the offer, the placement, and the measurement from one place. You can see the full feature set on the Grovia product page or the Shopify App Store listing.

The Thank You Page is a small piece of real estate with an outsized opportunity. Add one relevant offer, keep it clean, test it, and measure what it does — that's how a confirmation screen starts pulling its weight.