
Shopify Native A/B Testing vs Third-Party Apps: Which Should You Use?
Shopify now ships native A/B testing — Rollouts — for themes and checkout, server-side and with no app. So do you still need Shoplift, Intelligems, or Visually? Here's exactly what native testing does well, what it can't do yet, and a clear decision framework for choosing between native and third-party tools in 2026.




