Vitapack — quiz-led international supplement commerce
Personalized supplement recommendations through a custom quiz funnel, Shopify Markets, and a multi-language storefront. We rebuilt the personalization journey, international experience, and subscription mechanics.
- Client
- Vitapack
- Industry
- Health Supplements & Wellness
- Type
- Quiz-Led International Commerce
Personalized supplements — across borders
Vitapack delivers personalized supplement recommendations through a custom quiz funnel, Shopify Markets, and a multi-language storefront experience.
We rebuilt the personalization journey, the international storefront architecture, and the subscription mechanics — so first-time visitors leave with a plan, not a confused tab.
Customer needs translated into a personalized supplement plan in under two minutes.
Shopify Markets across multiple regions — pricing, language, and content tuned per locale.
Recurring plans surfaced where customers already understand the recommendation.
Six problems blocking personalized commerce
Supplement selection complexity
Buyers landed on a wall of products without a clear way to pick what was right for them.
Product education
Benefits, ingredients, and stack guidance weren't landing in time to influence the decision.
International expansion
Growing into new markets exposed every gap in pricing, language, and content workflows.
Multi-language management
Translations were managed ad-hoc — content velocity ground to a halt as locales grew.
Subscription adoption
Customers defaulted to one-time purchases — the recurring plan wasn't doing the work it should.
Customer personalization
Same homepage, same PLP, same PDP for every visitor — regardless of goal or starting point.
Six interventions — one personalized journey
Shopify Markets implementation
Per-market pricing, domains, and currency wired natively through Shopify Markets.
Multi-language storefront
Locale switching with proper SEO hreflang and locale-aware metadata.
Personalized quiz funnel
Custom multi-step quiz tuned to goals, lifestyle, and current routine.
Custom quiz result page
Tailored result page bridging quiz answers to recommended products and plans.
Dynamic recommendation engine
Rules-driven engine that maps quiz inputs to a personalized supplement plan.
Subscription optimization
Recurring plans surfaced on result page, PDPs, and post-purchase flows.
Three features doing most of the work
Interactive recommendation experience tailored to customer needs.
Localized storefront experience powered by Shopify Markets.
Personalized supplement recommendations from quiz responses.
Shopify Markets + custom quiz, stitched together
A personalized storefront that scales across markets
“The personalized recommendation experience transformed how customers discover products and improved engagement across markets.”
VP Vitapack TeamHealth supplements · vitapack.cz
