Fungee — multi-market Shopify localization
A localized Shopify experience powered by Shopify Markets — serving customers across multiple countries and languages. We rebuilt localization workflows, regional UX, and the international storefront architecture.
- Client
- Fungee
- Industry
- Global E-Commerce
- Type
- Multi-Market & Multi-Language Shopify
Multiple markets — one localized storefront
Fungee serves customers across multiple countries and languages through a single Shopify experience powered by Shopify Markets.
We rebuilt the international storefront architecture, localization workflows, and regional UX — so the same brand feels native in every market it serves.
Country-specific pricing, languages, and shopping behavior on one storefront.
Translation workflows tuned for content velocity, not one-shot exports.
Geo-aware routing and a scalable foundation for new markets as they open.
Six problems holding back global commerce
International expansion
One storefront had to serve buyers in multiple countries with very different expectations.
Multi-language management
Translations were scattered across spreadsheets — content velocity ground to a halt.
Localization consistency
Pricing, copy, and units drifted between locales as each market grew independently.
Country-specific shopping behavior
Browsing patterns, payment methods, and shipping expectations vary by region.
Global customer experience
International visitors landed in the wrong locale and bounced before correcting.
Multi-market scalability
Adding a new market shouldn't require a theme fork or a content rebuild.
Six interventions — one global storefront
Shopify Markets implementation
Per-market pricing, domains, and currency wired through Shopify Markets — natively.
Multi-language storefront
Native locale switching with proper SEO hreflang and locale-aware metadata.
Localization workflows
Translation pipeline that lets content land in every locale without spreadsheets.
Geo-targeted shopping experience
Visitors land in the right locale by default — with a frictionless override.
Regional UX optimization
Layout, payment options, and shipping copy tuned per market instead of globally.
International storefront architecture
Foundation that scales — adding a new market doesn't require a theme fork.
Three features doing most of the work
Localized storefront for multiple customer regions.
Country-specific shopping experience and pricing.
Scalable infrastructure for international growth.
Shopify Markets, wired for every locale
A storefront that scales across borders
“The localization improvements helped us provide a more seamless experience across international markets.”
FG Fungee TeamGlobal e-commerce · fungee.com
