MateCaps — subscription-first Shopify commerce
Functional energy from yerba mate, delivered on a subscription-first Shopify experience. We rebuilt the subscription journey, bundle merchandising, product education, and mobile conversion.
- Client
- MateCaps
- Industry
- Functional Beverage & Wellness
- Type
- Subscription Commerce Optimization
Yerba mate energy — on a subscription rail
MateCaps is a functional beverage brand built around yerba mate energy — sold direct-to-consumer through a subscription-first Shopify experience.
We rebuilt the subscription journey, bundle merchandising, product education, and mobile shopping flow — so the recurring-purchase path felt obvious instead of optional.
Recurring purchase placed front-and-center on every product page.
Benefits, ingredients, and use-cases explained where buyers decide.
Touch-friendly bundle builder and a focused mobile checkout.
Six problems blocking recurring revenue
Subscription adoption
Customers defaulted to one-off purchases. The recurring option wasn't doing the work it should.
Product education
Functional benefits and yerba mate fundamentals weren't landing on PDPs or PLPs.
Bundle visibility
Bundles were hidden behind clicks instead of being the primary merchandising surface.
Mobile conversion
Mobile shoppers dropped off in the variant + subscription selector before checkout.
Customer retention
Repeat-purchase mechanics weren't reinforced after the first order.
Product storytelling
The brand's functional positioning got lost between hero shots and a long ingredient list.
Six interventions — one subscription-first store
Subscription-first UX
Recurring purchase is now the default selection — one-off is the alternate.
Bundle optimization
Bundles surfaced as a primary buying mode, not a buried upsell.
Product education improvements
Inline benefit blocks, dosage guidance, and ingredient context where buyers decide.
Mobile shopping enhancements
Sticky CTA, gesture-friendly variant picker, and a focused mobile cart.
Conversion-focused layouts
PDP rebuilt around the buying decision — fewer distractions above the fold.
Improved customer journey
Cleaner path from landing to subscription confirmation — fewer steps, fewer dead ends.
Three features doing most of the work
Improved recurring purchase journey end-to-end.
Optimized multi-product purchasing experience.
Better communication of functional product benefits.
Shopify + Recharge, built for recurring revenue
A subscription store that compounds
“The new subscription and bundle experience made the buying process much more intuitive for our customers.”
MC MateCaps TeamFunctional beverage · matecaps.com
