Clear Minds — a wellness subscription platform on Shopify
Guided hypnotherapy, sleep programs, and mental-wellness content — sold as a membership. We rebuilt the storefront for subscription-first signups, content discoverability, and mobile-first listening.
- Client
- Clear Minds
- Industry
- Mental Wellness & Hypnotherapy
- Type
- Subscription Wellness Platform
Membership is the product
Clear Minds sells guided hypnotherapy, sleep, stress, and mental-wellness audio as a recurring membership. The previous storefront treated subscription as a checkout option. We made it the experience.
Objective: lift membership signups, content discoverability, and onboarding completion — without losing the brand's calm, premium tone.
Plan comparison and trial entry surfaced at the moments customers are ready to commit.
Categories rebuilt around customer intent — sleep, focus, anxiety, hypnotherapy.
Touch-friendly player, sticky now-playing bar, calm interactions tuned for late-night use.
Six things slowing growth and retention
Low subscription adoption
Membership offer buried below the fold; one-off was the default.
Content discoverability issues
Catalog grew faster than the taxonomy. Customers couldn't find what they came for.
Complex content organization
Categories reflected internal production tags, not customer wellness goals.
Membership onboarding friction
Signup, payment, and first-listen lived as three separate experiences.
Mobile listening experience
Audio is the product — but the player felt like a default eCommerce component.
User retention challenges
Wellness customers churn quietly. Retention surfaces had to feel supportive.
Six interventions — one calmer storefront
Redesigned subscription journey
Plan comparison + trial entry surfaced where customers are ready to commit.
Improved content architecture
Categories restructured around customer intent — sleep, focus, anxiety, hypnotherapy.
Optimized onboarding flow
Signup → trial activation → first listen, condensed into one continuous experience.
Enhanced mobile-first experience
Branded player, sticky now-playing bar, safe-area-aware controls.
Improved content categorization
Editorial collections + filterable landings that match how customers arrive.
Created retention-focused UX
Welcome-back surfaces, renewal nudges, paused-program reminders — supportive, not pushy.
Three features doing most of the work
Optimized recurring membership journey with a frictionless signup experience.
Improved content structure and discoverability for wellness programs.
Personalized experience for accessing courses and sessions.
Shopify + Recharge, stitched together natively
Wellness platform finally feels like it sounds
“The new experience made it easier for users to discover content, start memberships, and stay engaged with our wellness programs.”
CM Clear Minds TeamWellness platform · clearminds.com
