Dugit — large-catalog Shopify store optimization
Israel's leading marine + water sports retailer — thousands of products across diving, swimming, fishing, underwater photography, and outdoor categories. We rebuilt navigation, collections, mobile UX, and performance.
- Client
- Dugit
- Industry
- Marine Equipment & Water Sports
- Type
- Large Catalog Shopify Optimization
Thousands of SKUs — one navigable catalog
Dugit serves divers, fishermen, swimmers, underwater photographers, and outdoor athletes — a deep catalog that had outgrown its taxonomy.
We rebuilt collection architecture, mega-menu navigation, filter UX, mobile experience, and storefront performance — so customers can find the right gear in fewer taps.
Categories aligned with customer intent — diving, fishing, swim, photo, outdoor.
Mega-menu, predictive search, and filters built for a deep catalog.
Touch-friendly browsing, faster pages, and a cleaner buy journey on mobile.
Six problems holding the catalog back
Large product catalog management
Thousands of SKUs spread across multiple verticals — one taxonomy couldn't serve all of them.
Complex category hierarchy
Categories had grown organically. Parent-child relationships didn't line up cleanly.
Product discoverability issues
Customers arrived with intent and got lost in the catalog before finding it.
Mobile browsing friction
Touch interactions weren't tuned for a catalog this deep — long scrolls, accidental taps.
Navigation complexity
Mega-menu was a wall of links rather than a navigable map of the catalog.
Storefront performance optimization
Heavy media and bloated scripts made the mobile experience feel sluggish.
Six interventions — one navigable storefront
Improved collection architecture
Categories restructured around real customer intent across verticals.
Redesigned navigation structure
Mega-menu rebuilt as a navigable map of the catalog.
Enhanced filtering experience
Multi-select filters with URL persistence and clear applied state.
Optimized mobile UX
Touch-friendly menus, gesture-aware filters, and a cart drawer that works on iOS Safari.
Improved storefront speed
Trimmed legacy weight, deferred non-critical scripts, lazy-loaded media.
Reduced shopping friction
Fewer steps from category landing to checkout — measurable across the funnel.
Three features doing most of the work
Improved menu hierarchy and product discovery experience.
Better organization across thousands of products.
Responsive shopping experience optimized for mobile users.
Shopify, tuned for a deep marine catalog
A storefront that scales with the catalog
“The improved navigation and mobile experience made it easier for customers to find products and complete purchases.”
DG Dugit TeamMarine & water sports retailer · dugit.co.il
