Shopify Knowledge Base: How to Control the Store Facts You Share With AI Agents

On October 26, 2026, Shopify moved Knowledge Base into the admin. Shopify Knowledge Base is now a page in the Agentic sales channel, and it replaces the standalone Knowledge Base app, which Shopify will retire on January 15, 2027.

The change is more than a new location. Shopify now drafts store facts for you, some of them are published straight away, and stores that used the app have a deadline to check. This guide covers how to review, edit and publish the facts you share with AI agents, and what Knowledge Base can and can't do.

What Changed With Shopify Knowledge Base on October 26, 2026?

Shopify's changelog describes Knowledge base as "a single page where you review, edit and publish the facts AI agents get about your store, such as contact details, gift services and more."

Three things are new:

• It's built into the admin. You find it in the Agentic sales channel, so no separate app is needed.
• Shopify drafts facts for you. It reads your published storefront pages and some admin settings, and each drafted fact links back to the page it came from.
• The app is being retired. The Knowledge Base app is no longer available to install from the Shopify App Store, and Shopify will retire it on January 15, 2027.

What Is Shopify Knowledge Base?

Knowledge Base holds the non-product information about your store. Shopify's Help Center calls published facts "the source of truth for AI agents for all non-product information about your store."

Product data, such as titles, prices and inventory, comes from your catalog. Knowledge Base covers everything around it. Shopify groups the facts into categories: About the store, Brand and identity, Company policies, Contact, Gift services, Payment, Returns and warranty, Second hand, Fulfillment, and Additional facts.

Your published facts are publicly available through the Shopify Storefront MCP, the interface AI agents use to query a Shopify store. Shopify says AI channels, including Shop and third-party platforms, can use them. It doesn't name the individual third-party platforms, and Knowledge Base isn't the only information an agent may see: your catalog, your storefront and other sources on the web are still out there.

Where to Find Knowledge Base in Shopify Admin

Open Sales channels > Agentic, then select Knowledge base in the Sources section. Agentic is the sales channel for Shopify Agentic Storefronts.

To view and manage it, you need to be the store owner or have the App and sales channel > Agentic permission. Shopify's documentation doesn't list a plan or region requirement for Knowledge Base itself, so check your own admin.

How Shopify Creates Knowledge Base Facts

Shopify Knowledge Base facts come from three places:

• Storefront scans. Shopify scans your public storefront pages and drafts facts from them. Each one links back to its page.
• Admin data. Shopify also uses settings such as Shipping and delivery, store policies and contact details.
• You. You can edit any field and switch its source to Manual, and you can add your own facts in the Additional facts section with Add fact.

Each additional fact has one type:

• Paragraph: agents use your text as a source but phrase answers in their own words.
• Yes/No: a simple answer, such as whether you offer gift wrapping.
• Tags: a short list of values.

How to Control Which Store Facts Are Published

The three sources don't behave the same way when it comes to publishing.

This is the part most merchants will miss. The changelog says "Nothing Shopify drafted reaches AI agents until you publish it." That's true for facts drafted from your storefront. The Help Center adds that facts linked to admin data are published when Shopify creates them. So some of your facts may already be live, drawn from settings you haven't looked at in a while.

You can publish or unpublish all facts, a whole category or a single field:

• Publish a field: hover over Unpublished, then click Publish.
• Unpublish a field: hover over Published, then click Unpublish.
• Edit or remove: edit a field, switch its source to Manual, or delete and restore fields. Click Save when you're done.

When a later scan finds changes, Shopify suggests updates for your approval rather than applying them. In Shopify's words: "Shopify never changes knowledge base content on your behalf."

What Happens to Existing Knowledge Base App Users?

What happened to your facts depends on how many you had in the app.

• Within the limit: the facts you wrote or edited moved over, and Shopify published them, so AI agents can keep using them. No action is required, and you can unpublish any fact at any time.
• More than 1,000 facts: your facts didn't move over. Add the ones you want to keep in the admin before January 15, 2027, when the app is retired. Shopify says it emailed these stores directly.

If you never used the app, nothing is required. Your facts are drafted from your storefront and wait for you to publish them.

The 1,000-fact wording differs between Shopify's sources

Shopify's two official sources word the limit differently:

• The changelog talks about "Stores with fewer than 1,000 facts" and says Knowledge base "holds up to 1,000 additional facts."
• The Help Center says "Your knowledge base can hold a total of 1,000 facts" and gives the manual step to stores with "more than 1,000 facts in the app."

So it's unclear whether the limit counts additional facts only or every fact, and how a store with exactly 1,000 facts was handled. If you're near the limit, check your admin and Shopify's email rather than relying on either wording. The Help Center is the more detailed source, so we'd plan around a total of 1,000 facts.

Which Store Facts Should Merchants Review First?

Start with the facts most likely to be live already, and the ones a wrong answer would hurt most:

• Shipping and delivery. Destinations, delivery times and costs come partly from your admin settings, so they may be published already. Check them against what checkout actually offers.
• Returns and warranty. Make sure the return window and conditions match your return rules and your written policy.
• Store policies. Policies are admin-linked facts. If you use Shopify's automated policies, the checks for automated policies apply here too.
• Contact details. Email, phone and address should be current.
• Payment and gift services. Gift wrapping, gift cards and payment options are common questions, and easy to get wrong after a change.
• About the store and brand. Check that drafted descriptions say what you'd say.

Shopify Knowledge Base Limitations

These are the limits Shopify documents, and what they mean in practice:

• Password-protected stores. Knowledge base can't access your online store, so it shows only data from your Shopify admin. A store still in development won't get storefront drafts until the password is removed.
• Custom storefronts and Agentic plan stores. These can add only additional facts, so you write your facts yourself.
• Rescans take time. "A rescan can take up to 48 hours to be completed."
• Scans can miss changes. Shopify says a scan "doesn't always detect a change that you make to your storefront." If a fact matters, add or edit it directly.
• Reference URLs. You can change them only when a field's source is Manual, and a changed link isn't picked up automatically at the next update.
• A fixed cap. The Help Center puts the total at 1,000 facts.

Common Mistakes Merchants Should Avoid

• Assuming nothing is live yet. Admin-linked facts publish automatically.
• Publishing drafts unread. A drafted fact is only as accurate as the page it came from.
• Leaving conflicting information. If your returns page, your policy and your return rules disagree, the drafted facts can disagree too. Fix the source, then the fact.
• Relying on rescans after a change. Scans can miss changes and take up to 48 hours.
• Treating it as product data. Prices, variants and stock come from your catalog. Our guide to Shopify Catalog versus SEO covers that side.
• Expecting it to drive recommendations. See the next section.

Does Shopify Knowledge Base Improve AI Recommendations or Google Rankings?

Shopify doesn't say that it does. What it documents is availability: published facts are available to AI channels through the Storefront MCP. It doesn't document how agents choose or weigh those facts, and it doesn't promise:

• that agents recommend your store or your products,
• that you appear in AI answers more often,
• any effect on Google rankings, traffic or sales.

What Knowledge Base can do is help an agent answer accurately when it does use your facts. An agent that can't find your return window may guess or say it doesn't know. Treat Knowledge Base as accuracy work, not a growth lever. How agents use product data is a separate question, covered in how AI shopping agents compare products, and the wider picture is in our agentic commerce readiness guide and what changed in Shopify agentic commerce in October 2026.

Shopify Knowledge Base Review Checklist

• Open Sales channels > Agentic > Knowledge base and note which facts are already Published.
• Review the admin-linked facts first: policies, shipping and delivery, contact details.
• Compare each storefront draft with the page it links to, and edit it before you publish it.
• Fix conflicting pages and policies at the source.
• Add additional facts for questions customers ask often, if they apply.
• Unpublish anything you can't stand behind.
• If you used the app with more than 1,000 facts, rebuild the ones you need before January 15, 2027.
• After changing a policy or shipping setting, recheck the related facts instead of waiting for a rescan.

How AD Digitech Can Help

Knowledge Base draws on your storefront pages, policies and settings, so its facts are only as accurate as those sources. Keeping them consistent is ongoing work, especially when policies, shipping rules or store content change. If you'd like help cleaning up store content and policies, organizing product data or keeping your store maintained, see our Shopify development services or talk to our team.